Travel Cocktail: The Iconic Negroni

The classic Negroni is making a comeback as the chic drink to be imbibing.


There is something about ordering a Negroni that announces the fact that you are a connoisseur of the finer things in life. Bartenders respect you when you order it and it exudes sophistication.

Made from 3 equal parts of Campari, Sweet Vermouth, and Gin it was created in Florence in 1919 at the Caffe Casoni (now Caffe Giacosa by Cavalli). As the story goes, Count Camillo Negroni wanted something a bit stronger than the then popular Americano drink and so the bartender substituted the soda water of the Americano with gin and a legend was born.

These days the torch of where to find the Negroni ‘originale’ has been passed on to Caffe Rivoire on Piazza della Signoria and there are some very good ones at Gilli on Piazza della Republica. Bartenders in the know will direct you to the St. Regis hotel where they have prepared vats of negronis ready to pour. There are also variations on the classic theme with a Negroni Sbagliato being quite popular, substituting the gin with prosecco. Whatever your choice, enjoying one is the height of fashionable cocktails.

Cin cin!

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